NHL

NHL I English **************************************************************** Thank you for purchasing EA Sports NHL 2002. This README file contains information on features not covered in the manual, as well as more detailed information on certain features already covered in the manual. The README file also contains information on performance issues, multiplayer issues, 3D Acceleration issues, and hardware issues.ATI Rage 128 logo################################################################ 1) Performance Issues and Troubleshooting a) 3D Accelerators b) Improving Gameplay Performance c) Improving Graphic Details d) Memory e) Sound Card f) CD-ROM g) Joystick h) Modem i) Network j) Internet 2) Importing your face 3) Custom Teams/Import Logo 4) Importing Music 5) Career Mode 6) Coaching Pressure 7) AI Options 8) Saving and Loading Settings 9) Game Controls 10) EA.com Update 11) EA.com Matchmaker 12) Screenshots 13) Stat Abbreviations 14) Operating Systems ############################### ################################# ================================================================ 1) Performance Issues and Troubleshooting ================================================================ a) 3D Accelerators *3D SETUP PROGRAM* 3D Setup is the utility that lets you choose which 3D card you want to use with NHL 2002. NHL 2002 supports most newer 3D accelerators. You must have a supported 3D accelerator to run NHL 2002.3D Setup is automatically run in the background when you first install NHL 2002. It will choose the best 3D accelerator on your system to run with NHL 2002.If you want to change the 3D accelerator used with NHL 2002, or if you install a new 3D accelerator, run 3DSetup located in the Start Menu under EA SPORTS NHL 2002.*Note:Voodoo cards using a resolution greater than 800x600 have troubles running the game. Please make sure your resolution is set at 480x640.ATI Rage Pro It would appear that there is some sort of incompatibility issue when running our game with Windows ME and a Rage Pro that causes excessive...

Cognitive Grammar - Definition and Discussion

Cognitive Grammar - Definition and Discussion Cognitive grammar is a  usage-based approach to grammar that emphasizes symbolic and semantic definitions of theoretical concepts that have traditionally been analyzed as purely syntactic.Cognitive grammar is associated with wider movements in contemporary language studies, especially cognitive linguistics  and functionalism. The term cognitive grammar was introduced by American linguist Ronald Langacker in his two-volume study Foundations of Cognitive Grammar (Stanford University Press, 1987/1991). Observations Portraying grammar as a purely formal system is not just wrong but wrong-headed. I will argue, instead, that grammar is meaningful. This is so in two respects. For one thing, the elements of grammar- like vocabulary items- have meanings in their own right. Additionally, grammar allows us to construct and symbolize the more elaborate meanings of complex expressions (like phrases, clauses, and sentences). It is thus an essential aspect of the conceptual apparatus through which we apprehend and engage the world.(Ronald W. Langacker, Cognitive Grammar: A Basic Introduction. Oxford University Press, 2008)Symbolic AssociationsCognitive grammar . . . chiefly departs from traditional theories of language in its contention that the way in which we produce and process language is determined not by the rules of syntax but by the symbols evoked by linguistic units. These linguistic units include morphemes, words, phrases, clauses, sentences and whole texts, all of which are deemed inherently sym bolic in nature. The way in which we join linguistic units together is also symbolic rather than rule-driven because grammar is itself meaningful   (Langacker 2008a: 4). In claiming a direct symbolic association between linguistic form (what it terms phonological structure) and semantic structure, Cognitive Grammar denies the need for an organizational system to mediate between the phonological and semantic structures (i.e. syntax).(Clara Neary, Profiling the Flight of The Windhover. (Cognitive Grammar in Literature, ed. by  Chloe Harrison et al. John Benjamins, 2014)​ Assumptions of Cognitive GrammarA Cognitive Grammar is based on the following assumptions... .:The grammar of a language is part of human cognition and interacts with other cognitive faculties, especially with perception, attention, and memory. . . .The grammar of a language reflects and presents generalizations about phenomena in the world as its speakers experience them. . . .Forms of grammar are, like lexical items, meaningful and never empty or meaningless, as often assumed in purely structural models of grammar.The grammar of a language represents the whole of a native speakers knowledge of both the lexical categories and the grammatical structures of her language.The grammar of a language is usage-based in that it provides speakers with a variety of structural options to present their view of a given scene.(G. Radden and R. Dirven, Cognitive English Grammar. John Benjamins, 2007)Langackers  Four PrinciplesA primary commitment to Cognitive Grammar is . . . to provide an optima l set of constructs for explicitly describing the linguistic structure. Its formulation has been guided throughout by a number of principles thought to be helpful in achieving such optimality. The first principle . . . is that functional considerations should inform the process from the outset and be reflected in the frameworks architecture and descriptive apparatus. Because the functions of language involve the manipulation and symbolization of conceptual structures, a second principle is the need to characterize such structures at a reasonable level of explicit detail and technical precision. To be revealing, however, descriptions must be natural and appropriate. Thus, a third principle is that language and languages have to be described in their own terms, without the imposition of artificial boundaries or Procrustean modes of analysis based on conventional wisdom. As a corollary, formalization is not to be considered an end in itself, but must rather be assessed for its utility at a given stage of an investigation. That no attempt has yet been made to formalize Cognitive Grammar reflects the judgment that the cost of the requisite simplifications and distortions would greatly outweigh any putative benefits. Finally, a fourth principle is that claims about language should be broadly compatible with secure findings of related disciplines (e.g., cognitive psychology, neuroscience, and evolutionary biology). Nevertheless, the claims and descriptions of Cognitive Grammar are all supported by specifically linguistic considerations.(Ronald W. Langacker, Cognitive Grammar.  The Oxford Handbook of Cognitive Linguistics, ed. by  Dirk Geeraerts and Herbert Cuyckens. Oxford University Press, 2007)

Bureaucracy Assignment Research Paper Example | Topics and Well Written Essays - 1000 words

Bureaucracy Assignment - Research Paper Example The development of science and technology during the 1950s and 60s called for an increased in education funding which later expanded to education of the poor, minorities, women, the disabled and foreign nationals. This led to the passage of a Public Law Act for the creation of a Department of Education Organization in 1979. The main priorities of this department was to ensure equal access to education for all, to improve the quality of education, involve both parents and public in matters of education, increase federal research and support, improve coordination, management and efficiency of federal education programs and increase the accountability of such programs to the President. While the initial purpose of the department is being upheld till date, the increasing global competitiveness has also increased the need to prepare the American students to face this challenged through fostering excellent educational opportunities to all classes of people. The present Secretary of the US Department of Education is Arne Duncun. He was nominated by the President-elect Barack Obama to be the secretary of education and the US Senate confirmed his position on the Inauguration Day in 2009. The major goal of the department of education is to ensure equal access to education for all and also to improve the excellence of education throughout the country. The secretary in the Department of Education coordinates, supervises and directs all the activities within the department in addition to performing the role of the principle advisor to the President in matters concerning federal policies, programs and other related events in the field of education. The secretary remains the Chief Operating Officer of the Department and is followed in succession by the deputy and under Secretary, General Counsel and Chief Financial Officer. The Deputy Secretary in the Department of Education is responsible for developing and implementing educational policies and programs for the elementary an d secondary educational programs, which involves providing a safe and drug-free environment in schools, special education for students with disabilities and rehabilitative education for those coming from a culturally different background and development of interventional education programs and reforms. The Under Secretary is concerned with postsecondary, higher and adult educational policies and programs, college aids and reforms for the Presidential Pell Grant program. The secretary is supported by members who constitute the immediate office of the secretary. They are required to provide logistics support and advice to the secretary. The members include the Chief of Staff, Deputy Chief of Staff for Strategy and Policy and Programs, Senior Advisor and White House Liaison. The immediate office of the Secretary in turn directs the executive management staff who provide administrative and management services, scheduling and advance staff who are concerned with managing the daily inform ation needs of the office of the Secretary and logistics, the executive secretariat tracks all the correspondence between the offices of the Secretary, Deputy and Under Secretary, the White house initiative in tribal colleges and university staff seeks to ensure the tribal colleges are granted proper accreditation in addition to gaining federal grants and high-quality education for all, the International Affairs Office offers advice on international issues and initiatives that may affect the educational polic

Concept memo or a proposal letter [this mini-proposal, which can be an Research

Concept memo or a letter [this mini- , which can be an expanded formal targeted at a specific Request f - Research Proposal Example Basic requirements The Pollution Prevention (P2) grant program has been initiated by aforementioned authorities for funding projects that aim at promoting environmental protection and reduction of waste emission. This program acknowledges the need to control number of lives that are lost each year to harmful social and environmental evils. Many business operations have devastating impact on our environment and health of people in surroundings. Pollution, gas emissions and contamination are common consequences for any business activity, which affect life expectancy of people across the globe. It is high time that several projects shall be initiated, that are dedicated to addressing these grave concerns and guarantee effective positive results upon completion of them. Businesses must become part of this program and promote awareness of environmental concerns and adoption of source reduction techniques (Norfolk and District, 1996; Blomquist, 1994). To cater this, a project has been plan ned to be initiated that provides technical assistance in designing measures of preventing pollution at the root source only. Offered solutions This project shall facilitate on-site training and education of employees for moving radically towards greener side and being more environment-friendly and health-conscious. It will provide learning opportunities for key personnel to conduct change management effectively within their organizations promoting positive attitudes and awareness for environmental footprint of business activities. Programs and events shall be arranged to educate the masses and create awareness to gain public support. Major objectives of this project include substantial reduction of carbon gas emissions and discovery of alternatives for factors of input that are either unsafe or otherwise have sustainability concerns. Heavy and thorough research is planned to be carried out to find new methods and horizons which enhance environmental performance of business and radi cally convert conventional business processes into pro-environment practices. Focusing on hazardous pollutants that are used in or result from business activities, this project aims at saving forests and trees, condemning chemical processes that increase carbon dioxide or greenhouse gas emission and running pressure groups to promote usage of low carbon-emission vehicles polluting our environment. Implementation plan A detailed plan of implementation has been developed to achieve the planned outcomes from this project. Significant funding shall be required for conducting in-depth research for finding alternate methods and material (Kegler, et al., 1998). Various market surveys and interviewing techniques shall be deployed to collect vast amount of data and statistics from diversified sources. The project will require essential information regarding activities that cause carbon emission, costs involved, strong environmental and social stances taken by various green organizations, way s to improve efficiency of material having sustainability concerns, other projects working towards similar goals and other vital data that may be required from time to time. Thereafter,

Ethical issues in international business Essay Example for Free

Ethical issues in international business Essay When we pay a large tip to secure a specific table in a restaurant. There is usually some personal happiness-related reason behind our action. Among many of our reasons could be that we want to be nearer to performers on the stage in order for us to secure a better view for our enjoyment. Another reason could be that we want to have a specific view available for us while we dine. If we do not pay a large tip, then there is a bigger risk that we would not get the table that we want. Therefore paying the large tip reduced that risk significantly and makes us likely to get what we want. This case is the same as when a business company pays a bride to certain entities in order to secure a contract. When perceived in Bentham’s perspective, â€Å"happiness† to a business may be equated to progress and profit which in turn may be acquired through appropriate business actions such as securing profitable contracts. The company pays a certain amount in order to get more business which will eventually pay back several fold. This is exactly the utilitarian principle that Bentham explained which may be neatly applied to both cases. In the restaurant, the customer pays a larger tip in order to enjoy the â€Å"happiness† of a specific table. In business, the company pays a bribe in order to enjoy the â€Å"happiness† of obtaining a contract. Although one of the two situations is illegal, that does not mean that the principle between the two situations are different. In as much as companies are not allowed by law to make bribes for contracts, slipping a $50 for a waiter to secure a seat often happens without the knowledge of the waiter’s supervisor. In that sense we may see that both actions to have moral repercussions. It is just that one tends to be more pronounced with respect to its consequences than the other.

A View From The Bridge Essay-Arthur Miller -- English Literature:

A View From The Bridge Essay-Arthur Miller â€Å"A View From The Bridge† is a story with many themes and aspects such as love, The American Dream, Justice, Law and Family Honour. The story â€Å"A View From The Bridge† is about an Italian American community living in Red Hook, New York. The Italian American community in Red Hook are mainly all immigrants living in the country unlawfully. I will briefly describe the play. Alfieri, an Italian-American lawyer in his fifties, enters the stage and sits in his office. From his desk he talks to the audience and he introduces the story of Eddie Carbone. Alfieri compares himself to a lawyer in Caesar’s time. Eddie walks down the street to his house As Eddie reaches his front door two fellow Longshoremen, Louis and Mike greet him. Eddie’s niece, Catherine reaches out of the window and waves to Eddie and Louis. When Eddie enters the house he gently scolds Catherine for flirting with the boys. Eddie thinks she should be more reserved and not †walk so wavy†. Beatrice, Eddie’s wife, is also home. When Beatrice and Catherine set the table for dinner, they convince Eddie to let Catherine take a job as a stenographer down by the docks but Eddie didn’t want her to take the job because he thinks the men will take advantage of her and he wants Catherine to finish college. Eddie informs Beatrice that her cousins Marco and Rodolpho will be arriving early from Italy. Beatrice and Eddie plan to hide Marco and Rodolpho while they work in the country illegally to send money back home. Marco and Rodolpho arrive at the house and a brief reunion. Marco tells the Carbone family that he has three children and a wife back home that he will be sending money to. Rodolpho is the younger blond... ... sight of a man destroying himself, while those around him are as powerless as the audience to prevent it. This is hinted at by the beginning of the play. This play shows a whole range of emotions and tackles many issues such as The American Dream, Justice, Law and family Honour. In the end I thought that because Eddie and Catherine cared deeply for each other this led to Eddie being jealous of Rodolpho and over protective of Catherine, which split the relationship between Catherine and Eddie but also led towards the death of Eddie. All the characters in the play then suffered a tragedy because nobody gained anything in the play or achieved their dreams but mostly lost things instead of gaining things. Family honour might have been satisfied, but only through Eddie so that also proved to be negative because only Eddie dealt with it and nobody else did.

Explain dietary requirements

The strengths and weaknesses of the record must be highlighted in PA and discussed about in Produce a plan in your own format and it must ensure the following; Use assignment brief for guidance to complete all deprecate a plan in your own format and It must ensure the following; use be highlighted In PA and discussed about In Mackerel 7 days The nutritional plan e highlighted In PA and discussed about In Produce a plan In your own format introduce a plan In your own format and It must ensure the following; use be highlighted in PA and discussed about in MIT must ensure the following: Use must ensure the following; Use assignment brief for guidance to complete all the criteria 7 days The nutritional plan must match your diet record, PA. The strengths and weaknesses of the record must be highlighted in PA and discussed about in Produce a plan in your own format and it must ensure the following; use assignment rife for guidance to complete all the criteria 7 days The nutritional plan mu st match your diet record, PA.The strengths and weaknesses of the record must be highlighted in PA and discussed about in Produce a plan in your own format and it must ensure the following; use assignment brief for guidance to complete all the highlighted in PA and discussed about in Produce a plan In your own format and it and weaknesses of the record must be highlighted In PA and discussed about In MM explain dietary requirements By shellfishes ;! &_;Produce a plan in your own format and it must ensure the following; Use hippodrome a plan in your own format and it must ensure the following; Use be highlighted in PA and discussed about in Mesenteric 7 days The nutritional plan be highlighted in PA and discussed about in Produce a plan in your own format introduce a plan in your own format and it must ensure the following; Use be highlighted in PA and discussed about in MIT must ensure the following; Use Produce a plan in your own format and it must ensure the following; Use assignm ent and weaknesses of the record must be highlighted in PA and discussed about in MM .

Book List For Dialectical Journal 2 1 Essay

Quote Reply â€Å"War is peace, freedom is slavery, ignorance is strength† They are the Party slogans, and are wri? en in big le? ers on the white pyramid of the Ministry of Truth. â€Å"Who controls the past controls the future. Who controls the present controls the past. † The people controlling the present control everything and can ul! mately change the past and, therefore; the future. Big brother controls the present. The slogan is an example of the Party’s technique of using false history to  deteriorate the psychological independence of its people. To Kill A Mocking Bird Harper Lee Lord of the Flies William Golding An! gone Sophocles The Joy Luck Club Amy Tan Bless Me, Ul! ma Rudolfo Anaya Black Boy Richard Wright Of Mice and Men John Steinbeck Night Elie Weisel The Things They Carried Tim O’Brien Catcher in the Rye J. D. Salinger Odyssey Homer The Picture of Dorian Grey Oscar Wilde Julius Caesar William Shakespeare The Perks of Being a Wall7ower Stephen Chbosky.

Heat Efficiency Essays

Heat Efficiency Essays Heat Efficiency Essay Heat Efficiency Essay I am attempting to find out how different types of insulation affect the rate at which water cools down. I am going to do this by timing how long it takes for water to cool down when insulated by three different materials, which are: foam, bubble wrap and no insulation. I will control the starting temperature of the water and the amount of water used. Also I will make sure convection is unable to work in my experiment, this is because my insulation will be wrapped around the sides of the container and heat loss through convection occurs when air or liquids rise up. I predict that the bubble wrap will keep the water hot for longest, this is because bubble wrap has pockets of air which will heat up by waves of heat energy. This is called radiation. Therefore the bubble wrap will become a heated insulator and the water will stay hot for longer. The foam has holes in it where heat can radiate through it and because of this heat will be lost more quickly. Finally no insulation at all will cause heat to radiate and conduct rapidly. For my experiment I will need: 3 Tin Cans 3 Thermometers Water set at 80 degrees centigrade Foam Bubble wrap Kettle Stop Watch Measuring cylinder I am going to carry out my experiment by preparing three tin cans, one with no insulation, one insulated by bubble wrap and the other with foam. After this I will boil 250ml of water and put it in the tin can, which is not insulated. I will then wait till the water cools to 80 degrees centigrade then I will put a stopper over the top of the tin can to stop convection this will have a small hole into which a thermometer can be placed. After this I will take temperature measurements at 3mins, 6mins and 9mins. I will then do the same for the other two. I am doing each timing one after the other this is because the experiments would all start at different times because we dont know how long it will take for the water temperatures to drop to the starting temperature. I can not start at 100 degrees centigrade because by the time I have poured the water separately into all three tin cans the water temperature would have dropped and it would not be a fair experiment. I have made this investigation fair by using the same amount of water in each experiment, and making the starting temperature for each experiment equal. I believe that I have a sufficient and accurate enough range of measurements to obtain good information. I will be repeating my experiment three times. Results. Experiment 1. Time (mins) No Insulation Bubble Wrap Foam 3 40 degrees c 55 degrees c 49 degrees c 6 30 degrees c 37 degrees c 40 degrees c 9 27 degrees c 32 degrees c 30 degrees c Experiment 2 Time (mins) No Insulation Bubble Wrap Foam 3 44 degrees c 52 degrees c 47 degrees c 6 29 degrees c 35 degrees c 39 degrees c 9 26 degrees c 29 degrees c 27 degrees c Experiment 3 Time (mins) No Insulation Bubble Wrap Foam 3 47 degrees c 56 degrees c 49 degrees c 6 30 degrees c 37 degrees c 35 degrees c 9 27 degrees c 30 degrees c 28 degrees c = No Insulation = Bubble Wrap = Foam I have found out that bubble wrap is the best insulator. This is because the temperatures collaborated from the water being insulated by the bubble wrap stayed higher for longer. This proves my theory about the air pockets in the bubble wrap, and the air in the pockets being heated up by radiation. It doesnt prove my theory about the holes in the foam however the water insulated by the foam did lose heat quicker than the water insulated by the bubble wrap. But my results still support my prediction. My graphs all look fairly similar. With the line representing the bubble wrap above the rest of the lines. This helps to prove my prediction and support my results. On the graph the temperatures of the water seem to go down fairly evenly and steadily. I believe this has something to do with the equal space between the times that I took measurements. I think the experiment went very well, and that my results are accurate. This is because I repeated the experiment three times and all sets of results are very close. The only odd result I found was in experiment two when the measurement taken after 6 minuets for the bubble wrap was lower than that of the foam, I believe that this is just a cause of experimental error. I could have had more intervals at which I took the temperatures of the water; this would have given me more information to back up my results, however I believe that my set of results still helped me support my prediction. Finally I would like, in future, to carry out an experiment which will tell me if the spacing of the times that measurements are taken affect the evenness of the measurements.

6 steps to dealing with a forgetful boss

6 steps to dealing with a forgetful boss Every job has a secret component that never appears on a job description or annual review: managing your relationship with your boss. Unless you’re at the very top of your company’s food chain, you have a manager who works above and with you to make sure you’re doing what you need to do. But although this is a highly professional relationship, it’s also a human one, with your personality and your boss’s in play. If you have a boss who tends to forget things, or has a short attention span, the work day can feel a bit like Groundhog Day as you explain and re-explain things- but it doesn’t have to be that way. Let’s go over some strategies you can use to make sure your boss has all the info she needs, while helping you keep your sanity.1. Put it in writingWhen you come out of a meeting, or discuss something with your boss, follow up with notes soon after. That way, you have a record of what you talked about, what next steps were, what eve ryone’s responsibilities will be, etc. When your boss comes to you later to ask about topic X, you’ll be able to say, â€Å"Oh, I have the notes on that from last week. I can resend.† Then it’s just a quick email forward, and not a rehash discussion of things you’d already covered.2. Be proactiveDon’t wait for your boss to come to you with a request like, â€Å"Can you update me on X?† or â€Å"I’m blanking on what you were going to do next for Y.† Sending short, regular status updates on various projects can help keep your boss in the loop (preventing queries and you having to stop and explain things), and jog his memory about what you’re doing, and when.3. Target your informationIf you’re dealing with a boss’s short attention span (or busy-ness, or distraction) keep your discussions focused. If you have a status meeting where you update on a number of projects, send an agenda with the most importan t items highlighted, so that you can keep the discussion focused on specific points. Instead of having large meetings on a range of topics, consider having shorter meetings, each on a separate and targeted topic. Staying on-topic can prevent attention and discussions from wandering too far from the subject at hand.4. Use email more efficientlyNothing gets lost in an inbox faster than an email subject line of â€Å"Hey, quick question† or â€Å"Meeting to discuss.† The ease and portability of email often makes for casual writing, but whether you’re sending an email from your desk or on the fly from your phone, take the time to make the subject line as specific as possible. That makes it more findable in your boss’s inbox, and may help head off follow-up questions that have already been answered.5. Tailor to your boss’s personalityThink about what the core issue is here. Is he forgetful because he’s in constant meetings, and just doesn’ t have time to process information? Does she do better with visual presentations than with long-winded discussions? It’s like how teachers adapt their classrooms to how students learn. If you consider why your boss is forgetful or isn’t paying attention, it can help you figure out how to attack the issue. It doesn’t mean your boss is doing a bad job- just that her style may be different from your own.6. Turn to technologyIf you don’t feel comfortable setting reminders for your boss, there are ways to let tech do that for you. Productivity apps like Asana or Evernote can help you manage your own workload and projects, but they also have built-in tools like the ability to assign tasks to other people, send email reminders, etc. It can be a gentle way to remind your boss that he needs to send you the information you need, or sign off on something before you can proceed. Bonus: it’ll keep you more organized too!If you have a manager whose style can see m absent-minded at times, don’t despair. You can’t necessarily change your boss or his style, but you can work on the way you â€Å"manage up† to help maintain your own productivity and peace of mind.

Strategic Management - Google's Company Essay Example | Topics and Well Written Essays - 750 words

Strategic Management - Google's Company - Essay Example This company has been implementing a generic business level strategy, which involve differentiation through a process of providing unique products and services to their customers. Nevertheless, the company’s success is attributable to search engine services, since these services have increased reliability of internet searches. Therefore, this paper explores Google’s generic business strategies, their implementation and future challenges. Generic Business Strategies One of Google’s generic strategies is differentiation, and it is illustrated through their web search engine services. In this case, this company has managed to differentiate themselves from their competitors by using a PageRank system, which is patented (Google, 2013, 1). In fact, PageRank system operates through search inquiries, which are used to determine recursive score assigned to web pages in terms of weighted sum. Therefore, this system connects web pages in order to form an interrelationship b y which they are accessed. Moreover, this provides a special way of accessing web pages, whereby this accessibility is based on users’ interest rather than number of times a page has been accessed. Furthermore, this way of searching web pages provides a basis of competition among them. On the other hand, the PageRank system integrates an algorithm, which is reorganized time after time in order to ensure that search results are excellent. Google Company is very secretive on issues regarding this algorithm; thus, this has led to difficulties for competitors to imitate their intangible products. Through their secrecy, Google has managed to maintain their competitive advantage. Differentiation strategy through internet searches has also propelled their advertising business. In this case, Google introduced AdWords, which had a significant impact on their advertising business, whereby they provided a way through which clients are able to reach target customers or audience (Google, 2013, 1). In addition, Adwords offers a way through which users create text advertisements and they are able to manage them through accounts without hefty payments. Therefore, their pricing strategy offers a differentiation from their competitors and Google’s partners (Guzak, 2013, 133). Implementation of Current Strategies The differentiation strategies are implemented by Google in entering the existing market, and this has led to significant changes in patterns because of increased number of internet users. Moreover, the differentiation strategy focuses on satisfying diversified needs for their customers (Guzak, 2013, 133). In fact, implementation of this strategy is undertaken through their search engine strategic direction, which is applied in the processes of penetrating into a market, in product and market development. On the other hand, this company uses Adwords to implement diversification strategy, especially in the process of introducing products in new market. For instance, in 2000, Google laid strategies that involved targeting customers, who were seeking advertisement services through internet-based searches. Therefore, implementation of diversification strategy through Adwords has generated significant revenue for this company, thereby becoming one of